Final Logo Choice     This is the version that the client chose (after having initially favored option #2). Signed, sealed, delivered.

Final Logo Choice

This is the version that the client chose (after having initially favored option #2). Signed, sealed, delivered.

Today Not Tomorrow     "Today Not Tomorrow" is the crux of what TNT Apparel is about - encouraging people to pursue their goals and not wait on doing exactly that. The client wanted something straightforward that they could emblazon on clothing of all kinds.

Today Not Tomorrow

"Today Not Tomorrow" is the crux of what TNT Apparel is about - encouraging people to pursue their goals and not wait on doing exactly that. The client wanted something straightforward that they could emblazon on clothing of all kinds.

Work in the wild     My buddy  Perry  modeling the logo and phrase on custom-printed apparel.

Work in the wild

My buddy Perry modeling the logo and phrase on custom-printed apparel.

Mockups     Go-getters. (featuring a slightly earlier version of "Today Not Tomorrow")

Mockups

Go-getters. (featuring a slightly earlier version of "Today Not Tomorrow")

Logo Option #2     Since the brand focuses on positive reinforcement and apparel with encouraging messages, I decided that it would be important to show a subtle nod to communication - a crucial part of encouragement. 

Logo Option #2

Since the brand focuses on positive reinforcement and apparel with encouraging messages, I decided that it would be important to show a subtle nod to communication - a crucial part of encouragement.